Balaji Telefilms’ arm forms alliance with Ola Play

Balaji Telefilms’ arm forms alliance with Ola Play

15/05/2017 15:06

Balaji Telefilms said that its wholly owned subsidiary – ALTBalaji has joined hands with Ola Play, India’s leading mobile app for transportation, Ola’s connected car platform for ridesharing.

Through this collaboration, a preview of ALTBalaji’s original and exclusive shows will be available to Ola Play customers across the country, the company said in afiling to the Bombay Stock Exchange.

The users will be able to access a vast collection of original shows produced and curated by ALTBalaji through an immersive and personalized experience which customers can seamlessly control through their smartphones as well as a device mounted at the back of the seat.

Meanwhile, shares of the company were trading at Rs 118.70 apiece, up 3.08 per cent from the previous close at 15:11 hours on BSE.

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