Hisense partners Wipro for 4K TV segment in Japan

05/01/2017 16:28

Country’s third largest software exporter Wipro Ltd on Thursday said Hisense selected Wipro as the middleware partner for its 4K TV segment in Japan.

In a filing to the Bombay Stock Exchange, Wipro said, “Its Digital TV Middleware solution has successfully enabled Hisense 4K TVs in Japan. Hisense Co Ltd is a multinational white goods, brown goods and electronics manufacturer.”

Wipro solution supports Hisense 4K TV product features – ISDB-T/S Broadcast and HD-PVR – to enable a premium viewing experience for customers, it said.

The IT giant integrated its market-ready software stack with Hisense’s 4K TV product portfolio. It also helped the company accelerate the product development lifecycle of its recently launched product variants of 4K LCD TV, Wipro added.

Wipro’s middleware solution is fully compliant with the latest Japanese Association of Radio Industries and Businesses (ARIB specifications) (ISDB-T/S) and is Integration-Ready for Android TV, Linux, QNX and other operating systems.

Commenting on the development, Wipro Ltd, Senior Vice President and Global Head, Product Engineering Services, Anita Ganti said, “We are delighted to partner with Hisense in the launch of their 4K TV products in Japan. The successful deployment is a testament to the best-in-class quality of our Digital TV Middleware Solutions and reinforces our commitment to become a partner of choice for the global media industry.”

Meanwhile, shares of the company closed at Rs 479.70 apiece, up 0.83 per cent, from previous close on BSE.

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