Aditya Birla Fashion forays into new business segment

07/09/2016 09:28

India’s fashion power-house, ‘Aditya Birla Fashion and Retail Limited’ has said that it has forayed into the men’s Innerwear & Athleisure market. The company introduces the all new range of Van Heusen men’s innerwear & athleisure wear in Bangalore, Chennai and Hyderabad markets with the localised distribution model.

Commenting on the launch of the new innerwear & athleisure Business Head – Madura F&L, Aditya Birla Fashion and Retail Ltd. said, ”With this new initiative, ABFRL aims to expand in the new segment and has plans to bring a differentiated product range to Indian customers. The innerwear sales in India are grow year and the premium segment of the market is growing even faster, wherein the market has lot of potential for growth in coming years category of Athleisure. Athleisure is an e street to couch. Crafted on the principles of Fashion, Innovation and Performance, Van Heusen Innerwear & Athleisure offer sophisticated styling with new and innovative product features for the best comfort and fit.”

The brand offers Innerwear range comprising of four collections Active. Each collection has been designed to offer a differentiated range to the various consumer segments Classic – The classy wardrobe essential offering performance features like all day fresh and colour fresh.

Meanwhile, shares of the company were trading at Rs 152.50 apiece, up 0.63 per cent from the previous close at 09:32 hours on BSE.

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